GSM 507 FALL 2010 MARKETING: CREATING SATISFIED CUSTOMERS


Chapter 2 -- Marketing Performance and Marketing Profitability
  • Posted by Matt Alex, James Hanseling, Le Pham, and Eric Shin

September 2, 2010 -- Case Study & Customer Lifetime Value
  • Posted by Matt Alex, James Hanseling, Le Pham, and Eric Shin

September 8, 2010 -- Darwin and the Demon and Product Life Cycle
  • Posted by Laura Whorton, Tobi Popoola, Chang Shu, Kyle Hardy, Hassan Almutla

September 15, 2010 -- Segmentation and Value Proposition
  • Posted by Madeline Yoste, Demah Alyahya, Jason Smith, Adina Kaliyeva, Greg Potts

September 21, 2010 -- Participation Research
  • Posted by Manjeera Puttha, Saud Kamakhi, Tiffani Smith, Siddharth Arora

September 23, 2010 -- Competitive Intelligence
  • Posted by Manjeera Puttha, Saud Kamakhi, Tiffani Smight, Siddharth Arora

September 28, 2010 -- Competitor Analysis and sources of advantage
  • Posted by Joanita Bora, Rohit Kamath, Saravanan Raj, Robert Spivey

September 30, 2010 -- Brand Meaning and associations
  • Posted by Joanita Bora, Rohit Kamath, Saravanan Raj, Robert Spivey

October 5, 2010 - CRM

October 14, 2010 - SEM

October 19, 2010 -- Operationalizing the value propoaition through the 5P's
  • Posted by Ardemis CHubukjian, Kelechi Ugochukwu, Zachary Riggar, Lindsay Lewis

October 26, 2010 -Product Innovation
  • Posted by Narusan Dhanvarjor, Lora Roba, Tim Miller

October 28, 2010 - Product Pricing
  • Posted by Narusan Dhanvarjor, Lora Roba, Tim Miller

November 2, 2010 Pricing and Distribution Channel
  • Posted by Khanh Nguyen, Venkat Vidyasagar, Caitlin Dilley, Devin Rottiers

November 4, 2010 Commercial Speech
  • Posted by Khanh Nguyen, Venkat Vidyasagar, Caitlin Dilley, Devin Rottiers

November 9, 2010 Promotion & Participation
  • Posted by Jemal Fields, Ezra Nigussie, Regina Safina, Amy Vukovich

November 11, 2010 Predictive Markets
  • Posted by Jemal Fields, Ezra Nigussie, Regina Safina, Amy Vukovich

November 16 Services
  • Posted by Robin Wade, Will Norris, Kelsey Schafer, Josh Goldstein

November 18 - Marketing in an International Setting
  • Posted by Kelsey Schafer, Will Norris, Robin Wade, Josh Goldstein