GSM+507+Fall+2010

=GSM 507 FALL 2010 MARKETING: CREATING SATISFIED CUSTOMERS=


 * Chapter 2 -- Marketing Performance and Marketing Profitability**
 * Posted by Matt Alex, James Hanseling, Le Pham, and Eric Shin


 * September 2, 2010 -- Case Study & Customer Lifetime Value**
 * Posted by Matt Alex, James Hanseling, Le Pham, and Eric Shin


 * September 8, 2010** -- **Darwin and the Demon and Product Life Cycle**
 * Posted by Laura Whorton, Tobi Popoola, Chang Shu, Kyle Hardy, Hassan Almutla


 * September 15, 2010** -- **Segmentation and Value Proposition**
 * Posted by Madeline Yoste, Demah Alyahya, Jason Smith, Adina Kaliyeva, Greg Potts


 * September 21, 2010 -- @Participation Research**
 * Posted by Manjeera Puttha, Saud Kamakhi, Tiffani Smith, Siddharth Arora


 * September 23, 2010 -- @Competitive Intelligence**
 * Posted by Manjeera Puttha, Saud Kamakhi, Tiffani Smight, Siddharth Arora


 * September 28, 2010 -- Competitor Analysis and sources of advantage**
 * **Posted by Joanita Bora, Rohit Kamath, Saravanan Raj, Robert Spivey**


 * September 30, 2010 --** Brand Meaning and associations
 * **Posted by Joanita Bora, Rohit Kamath, Saravanan Raj, Robert Spivey**


 * October 5, 2010** - CRM


 * October 14, 2010** - SEM

October 19, 2010 -- **Operationalizing the value propoaition through the 5P's **
 * Posted by Ardemis CHubukjian, Kelechi Ugochukwu, Zachary Riggar, Lindsay Lewis


 * October 26, 2010 -Product Innovation**
 * Posted by Narusan Dhanvarjor, Lora Roba, Tim Miller

October 28, 2010 - Product Pricing
 * Posted by Narusan Dhanvarjor, Lora Roba, Tim Miller

November 2, 2010 Pricing and Distribution Channel
 * Posted by Khanh Nguyen, Venkat Vidyasagar, Caitlin Dilley, Devin Rottiers

November 4, 2010 Commercial Speech
 * Posted by Khanh Nguyen, Venkat Vidyasagar, Caitlin Dilley, Devin Rottiers

November 9, 2010 Promotion & Participation
 * Posted by Jemal Fields, Ezra Nigussie, Regina Safina, Amy Vukovich

November 11, 2010 Predictive Markets
 * Posted by Jemal Fields, Ezra Nigussie, Regina Safina, Amy Vukovich

November 16 Services
 * Posted by Robin Wade, Will Norris, Kelsey Schafer, Josh Goldstein

November 18 - Marketing in an International Setting
 * Posted by Kelsey Schafer, Will Norris, Robin Wade, Josh Goldstein